With over a decade of experience in Integrated Marketing Communications, I have been responsible for leading agency teams in developing communication strategies that not only engage and resonate with consumers, but that also deliver strong positive impact on our client’s P&L.

I’ve been privileged to partner with various global and local brands both within Kenya and across the continent. Specific call outs being Coca Cola (managing 25 markets in Sub Saharan Africa), Beiersdorf (managing 6 markets), Diageo, Safaricom and MasterCard

Since founding Carat in 2010 I have grown the agency to over 100 people, working alongside strong leadership in the digital and creative space.

I genuinely enjoy working with people to find solutions to nagging problems with my personality being naturally suited to business development and most importantly mutually trusting and beneficial partnerships.